SEO toolkit

Every domain has an SEO section with four tools: a site audit, search-ranking tracking, a sitemap generator and a robots.txt editor. Nothing to install — it works on whatever site you host.

Site audit

Click Run audit and the toolkit crawls your site checking the things search engines care about: titles and descriptions, heading structure, broken links, missing alt text, page speed basics, mobile friendliness. Results are listed by severity — fix the reds first.

Search rankings (SERP)

Track where your site appears in search results for the keywords that matter to you. Add your keywords, then Refresh pulls current positions. Check weekly rather than hourly — rankings move slowly and obsessing over daily wobble helps nobody.

Sitemap

Generate crawls your site and writes a fresh sitemap.xml into the docroot. Re-generate after adding significant content. Submit the sitemap URL to Google Search Console once and it'll be re-fetched automatically after that.

Robots.txt

Edit your robots.txt directly from the panel — control what crawlers may index. Careful with Disallow: / — it removes you from search entirely, which is occasionally intended and usually a disaster.